SEO

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Yoast SEO Plugin Creates Duplicate Sitemaps

Yoast confirmed a bug that causes WordPress to generate duplicate sitemaps and is said to be working on a fix. A sharp-eyed search marketer noticed that Yoast was generating duplicate sitemaps. It’s not known how long this has been happening, but the head of SEO at Yoast acknowledged the bug and noted that Yoast is […]
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Top 25 Local Search Ranking Signals

Increase your chances of being included in Google’s Local Pack by learning the 25 local search ranking signals you need to optimize for. Getting a local business to rank is challenging for three reasons: An uptick in mobile uses because more people are using their phones to find businesses near them. A surge of businesses […]
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dominating serp using topic instead of keywords

Dominating SERPS By Focusing on Topics

Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning models like BERT and MUM. These updates help Google better understand how people are searching […]
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Seasonal SEO Tips & Examples For Year-Round Search Improvements

Seasonal SEO Tips & Tricks

Taking a proactive approach to SEO and seasonal trends can help you through fluctuations in search traffic. Here’s what you need to know. In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that we don’t […]
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Google Alt Text Only A Factor For Image Search

Is Alt Text Only A Factor For Image Search

Google clarifies alt text is only a factor for image search, not regular web search. Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web searches. This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout […]
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Why NAP & User Experience Are Crucial To Local SEO

Why NAP & User Experience Are Crucial To Local SEO

A consistent NAP is an important part of Google’s local search and Local Pack algorithms. NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. […]
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